A New Vision for the Smart City Car Park
INOVIL Riponne Parking Garage, Switzerland
INOVIL Parking Riponne is a multilevel city car park with close to 1’200 parking spaces situated in downtown Lausanne, Switzerland. With more than a million parked vehicles annually, the underground parking garage is the busiest in the wider metropolitan district and province.
The parking facility was completely transformed and rebranded. This transformation is characterized by a vision where customer experiences occupy a central place in the car park’s new identity and are part of the facility’s “smart building” approach at the heart of the smart city.
Challenges
- Upgrade the existing network of static advertising poster panels with new digital-display panels
- Easily plan, distribute, and modify advertising content across the entire parking site
- Have a simple and flexible solution allowing to delegate content management directly to ad suppliers and agencies
Solution
SpinetiX ARYA - the cloud-based solution that makes all the difference
To meet the challenge, the INOVIL group called on the expertise of Solmani SA, SpinetiX Certified Gold Dealer based in Switzerland, who managed the project from the design phase at the very beginning to the final installation. In order to meet all the project requirements, Solmani SA recommended the use of HMP400 players in combination with the SpinetiX ARYA cloud platform, both part of the SpinetiX complete digital signage solution.
18 players across the Riponne parking garage distribute content on multiple displays of varying types and sizes across all four floors: and include 65" and 85" LCD screens, LED displays, an 88" super-stretch display at 32:16, and a multimedia projector.
A digital road-sign LED display that indicates the occupancy rate of each floor is also part of the installation. Combined with the SpinetiX ARYA cloud platform, the HMP400 players provide the flexibility and ease of use desired by the end customer while ensuring minimal maintenance.
Results
Profitable Monetizing Opportunities through Impactful Advertising
The reason behind deploying digital signage across the INOVIL Riponne parking garage is to distribute advertising content to customers; what is called, Digital Out-Of-Home (DOOH) communication. The new system has made it possible to broadcast more visible and attractive advertising messages which in turn generates higher revenue and stronger customer engagement. In fact, not only do digital signage screens guarantee a more qualitative visual experience for the customer, but they also generate much higher profitability than static billboards with a ratio of 3 to 1.
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